The GSMA today announced the details of its Mobile Ad Forum conference programme at the 2011 Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. This “event within an event” addresses the unique requirements of brand and services marketers, advertising agencies, mobile operators and others in the mobile advertising value chain.
The GSMA today announced that the CEOs of Intel, Microsoft, Nokia, NTT DoCoMo, RIM, SoftBank and Yahoo! will be making keynote speeches at Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. The GSMA also provided further details on its conference programme and announced new ADCs as part of its App Planet event at Mobile World Congress.